Privacy Policy 

With the following data protection declaration we would like to inform you which types of your personalinternal data (hereinafter also referred to as “data”) for which purposes and in whichProcess chem scope. The data protection declaration applies to all processing carried out by uspersonal data, both in the context of the provision of our services and in particular onour websites, in mobile applications and within external online presences, such as oursSocial media profiles (hereinafter collectively referred to as “online offer”). 

The terms used are not gender-specific. 

As of June 7, 2020 

Summary of contents 

  • Introduction 
  • responsible person 
  • overview of processing 
  • Relevant legal bases 
  • Security measures 
  • Transmission and disclosure ofpersonal data 
  • data processing in third partycountries 
  • use of cookies 
  • Commercial and business services 
  • Payment service provider 
  • provisionof the online offer and web hosting 
  • blogs and pu-publication media 
  • contacting 
  • newsletter and broad communication 
  • Advertising communication via email, post, fax or telephone 
  • online marketing 
  • affiliate program-me and affiliate links 
  • presences in social networks (Social media) 
  • plugins and embedded functions as well Contents 
  • Change and update of the data protection declaration 
  • rights of data subjects 
  • Imprint: https: // traveleenet / imprint Overview of processing The following overview summarizes the typesof the processed data and the purposes of their processing together and refers to the persons concernedsonen. Types of data processed 
    • inventory data (e.g. names, addresses). 
    • content data (e.g. text input, photographs,Videos). 
    • Contact details (e.g. email, telephone numbers). 
    • Meta / communication data (e.g.Device information, IP addresses). 
    • Usage data (e.g. visited websites, interest in contentaccess times). 
    • Location data (data that indicates the location of the end device of an end userben). 
    • Contract data (e.g. contract object, term, customer category). 
    • Payment data(e.g. bank details, invoices, payment history). Categories of data subjects 
    • Business and contractual partners. 
    • Interested parties. 
    • Communication partners. 
    • customers. 
    • users (e.g. website visitors, users of online services). purposesprocessing 
    • Affiliate tracking. 
    • Provision of our online offerand user-friendliness. 
    • Visitor action evaluation. 
    • Office and organizational procedures. 
    • Cross-device tracking (cross-device processing of user data for marketing purposes). 
    • Direct marketing (e.g. by email or post). 
    • Feedback (e.g. collecting feedbackvia online form). 
    • Interest-based and behavioral marketing. 
    • Contact-inquiries and communication. 
    • Conversion measurement (measurement of the effectiveness of marketing measures)) 
    • Profiling (creating user profiles). 
    • Remarketing. 
    • Reach measurementsolution (e.g. access statistics, recognition of returning visitors). 
    • Security measures. 
    • Tracking (e.g. interest / behavioral profiling, use of cookies). 
    • ContractualServices and service. 
    • Administration and answering of inquiries. 
    • Target group formation(Determination of target groups relevant for marketing purposes or other output of content). Relevant legal bases In the following we share the legal basesthe General Data Protection Regulation (GDPR), on the basis of which we process personal data,With. Please note that in addition to the provisions of the GDPR, the national data protection requirementscan apply in your or our country of residence and domicile. Should more specific legalbasis, we will inform you of this in the data protection declaration. 
    • Consent (Art. 6 Para. 1 S. 1 lit. a GDPR) – The data subject has theirConsent to the processing of your personal data for a specificGiven purpose or multiple specific purposes. 
    • Fulfillment of contract and pre-contractualInquiries (Art. 6 Para. 1 S. 1 lit. GDPR) – The processing is necessary for the fulfillment of a contract,whose contracting party is the data subject, or to carry out pre-contractual measuresrequired, which are made at the request of the data subject. 
    • Legal obligation (Art.6 para. 1 sentence 1 lit. c. GDPR) – The processing is to fulfill a legal obligationrequired to which the controller is subject. 
    • Protection of vital interests (Art.6 para. 1 sentence 1 lit. d. GDPR) – The processing is necessary to protect the vital interests of theprotect the data subject or another natural person. 
    • legitimate interestssen (Art. 6 Abs. 1 S. 1 lit. DSGVO) – The processing is to protect the legitimate interestsof the person responsible or a third party, unless the interests or fundamental rights andFundamental freedoms of the data subject, which require the protection of personal data, prevail. National data protection regulations in Germany : In addition to the dataProtection regulations of the General Data Protection Regulation apply to national data protection regulationsGermany. This includes in particular the law on protection against misuse of personal datain data processing (Federal Data Protection Act – BDSG). The BDSG contains in particular special rainRegulations on the right to information, the right to deletion, the right to object, the processingspecial categories of personal data, for processing for other purposes and for transmissionas well as automated decision making in individual cases including profiling. Furthermore, it regulates theData processing for employment purposes (§ 26 BDSG), especially with regard tothe establishment, implementation or termination of employment relationships and consentof employees. State data protection laws of the individual federal states can also be appliedarrive. Security measures We meet in accordance with the legal requirementsConsideration of the state of the art, the implementation costs and the type, scope, implementationstatuses and the purposes of the processing as well as the different probability of occurrence and theExtent of the threat to the rights and freedoms of natural persons appropriate technical and organizationalregulatory measures to ensure a level of protection appropriate to the risk. The measures include in particular ensuring confidentiality, integrity and availability.data by controlling the physical and electronic access to the data as well as the dataconcerned access, the input, the transfer, the securing of the availability and their separation. OfWe have also set up procedures to exercise the rights of data subjects, the deletionguarantee data and responses to the risk to the data. We also take theProtection of personal data already during the development or selection of hardware, software andProcess according to the principle of data protection, through technology design and through data protectionfriendly presets. Transmission and disclosure of personal data As part of ourWhen processing personal data, it may happen that the data is passed on to other bodies,legally independent organizational units or persons or to thembe disclosed. For the recipients of this data, payment institutions can, for example,processes, service providers commissioned with IT tasks or providers of services and content thatbe integrated into a website. In such a case, we observe the legal requirements andin particular conclude corresponding contracts or agreements that serve to protect your data,with the recipients of your data. Data processing in third countries If we have data in a third country (ie,process outside the European Union (EU), the European Economic Area (EEA)) or theProcessing as part of the use of third-party services or the disclosure or transmissionIf data is passed on to other people, bodies or companies, this is only done in accordance withthe legal requirements. Subject to express consent or contractually or legally required transmissionwe only process or allow the data in third countries with a recognized level of data protectionto which the US processors certified under the “Privacy Shield” belong, or on the basis of special onesGuarantees, such as contractual obligations through so-called standard protection clauses of the EU Commissionprocessing, the presence of certifications or binding internal data protection regulations(Art. 44 to 49 GDPR, information page of the EU Commission: https://ec.europa.eu/info / law / law-topic / data-protection / international-dimension-data-protection_de ). Use of cookies Cookies are text files that contain data from visited websitesor contain domains and are saved by a browser on the user’s computer. AThe primary purpose of cookies is to provide information about a user during or after their visitsave within an online offer. For example, the language settingslungs on a website, the login status, a shopping cart or the place where a video was watched,belong. The term cookies also includes other technologies that perform the same functionshow to fulfill cookies (e.g. if user information is saved using pseudonymous online identifierssaved, also referred to as “user IDs”) The following types of cookies and functions are distinguished: 
    • Temporary cookies (also: session or session cookies): & nbsp; TemporaryCookies are deleted at the latest after a user leaves an online offer and their browserhas closed. 
    • Permanent cookies: & nbsp; Permanent cookies also remainsaved after closing the browser. For example, the login status can be saved orpreferred content is displayed directly when the user visits a website again. You can alsothe interests of users who are used for range measurement or for marketing purposes insuch a cookie. 
    • First-party cookies: & nbsp; First-Par-We set ty cookies ourselves. 
    • Third-party cookies (also: third-party cookies) : Third-party cookies are mainly used by advertisers (so-called third parties),to process user information. 
    • Necessary (also: essential or essentialrequired) Cookies: Cookies can be essential for the operation of a websitebe necessary (e.g. to save logins or other user input or for reasons of securityheit). 
    • Statistics, marketing and personalization cookies :As a rule, gravel is also used in the range measurement and when the interests of oneUsers or their behavior (e.g. viewing certain content, use of functions, etc.) on individualWebsites are saved in a user profile. Such profiles are used to provide users with content, for exampledisplay that match their potential interests. This process is also called “tracking”, ieTracking of potential users’ interests. . As far as we use cookies or “tracking” -If you use technologies, we will inform you separately in our data protection declaration or in the frameworkobtaining consent. Notes on legal bases: On whichThe legal basis for processing your personal data with the help of cookies depends onwhether we ask for your consent. If this is the case and you consent to the use of cookies, isthe legal basis for the processing of your data is the declared consent. Otherwise, they will useData processed by cookies based on our legitimate interests (e.g. in a businesseconomic operation of our online offer and its improvement) processed or if the useof cookies is required to fulfill our contractual obligations. Storage period: Unless we provide you with explicit information about the storage period ofCommunicate permanent cookies (e.g. as part of a so-called cookie opt-in), please assume thatthe storage period can be up to two years. General information on revocation and objection (opt-out): Depending onYou have at any time whether the processing is based on consent or legal permission the possibility to revoke your consent or the processing of your data by cookieTo contradict technologies (collectively referred to as “opt-out”). You canfirst explain using the settings of your browser, e.g. by using cookiesdeactivate (which also limits the functionality of our online offeringcan). You can also object to the use of cookies for online marketing purposesa variety of services, especially in the case of tracking, via the websites https://optout.aboutads.info and https://www.youronlinechoices.com/ . Next to itYou further contradiction notices in the context of the information on the service providers and cookies usedreceived. Processing of cookie data based on consent : Before we get datain the context of the use of cookies or have them processed, we ask the user for oneRevocable consent at any time. Before the consent has not been given, at mostCookies are used which are necessary for the operation of our online offer. They are used onthe basis of our interest and the interest of the users in the expected functionality of ourOnline offer. 
    • Processed data types: usage data (e.g. visitedWebsites, interest in content, access times), meta / communication data (e.g. device informationIP addresses). 
    • Data subjects: users (e.g. website visitors, usersof online services). 
    • Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. aGDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. GDPR). Commercialand business services We process data of our contract and business partners, e.g.Customers and prospective customers (collectively referred to as “contract partners”) within the framework of contractlegal and comparable legal relationships and related measures and within the framework of theCommunication with the contracting parties (or pre-contractual), e.g. to answer inquiries. We process this data to fulfill our contractual obligations, to secure our rightsand for the purposes of the administrative tasks associated with this information and the entrepreneurialorganization. We only provide the data of the contractual partners within the framework of the applicable lawto third parties than is necessary for the aforementioned purposes or to fulfill legal obligationsor with the consent of the contractual partner (e.g. to involved telecommunications, transportationand other support services as well as subcontractors, banks, tax and legal advisers, payment service providersor tax authorities). Via further processing forms, e.g. for marketing purposes, the salestragpartner informed in the context of this privacy policy. We tell the contracting parties which data is required for the aforementioned purposesas part of data collection, e.g. in online forms, through special labeling (e.g. colors)or symbols (e.g. asterisks or similar), or personally with. We delete the data after expiry of statutory warranty and comparable obligations, iein principle after 4 years, unless the data is stored in a customer account, for example, as long as they have to be kept for archiving reasons (e.g. for taxusually 10 years). Data disclosed to us by the contractual partner as part of an orderwe delete according to the specifications of the order, generally after the end of the order. Insofar as we use third-party providers or platforms to provide our services,relationship between the users and the providers the terms and conditions and data protection information ofrespective third party providers or platforms. Shop and E-Commerce : We process our customers’ data in order to provide them with theSelection, purchase or ordering of the selected products, goods and related services, asalso enable their payment and delivery or execution. The required information is as such within the scope of the order or comparable purchasegangs marked and include those for delivery, or making available and billingrequired information and contact information to be able to consult. Education and training services : We process the data of the participantsof our education and training offers (uniformly referred to as “apprentices and apprentices”) to help them to be able to provide our training services. The data processed here, the type ofThe scope, purpose and necessity of their processing are determined by the underlyingthe contractual and training relationship. The processing forms also include the performance evaluationand the evaluation of our performance and that of the teaching staff. As part of our work, we can also create special categories of data, especiallyprovided information on the health of apprentices and trainees, as well as data from which ethnic origin, politicalprocessing, processing, opinions, religious or ideological beliefs. Get thisIf necessary, we process and process the express consent of the traineesthe special categories of data otherwise only if it is used to provide the training services, tooPurposes of preventive health care, social protection or the protection of vital interests of theApprentices and apprentices are required. Insofar as it is necessary for the fulfillment of our contract, for the protection of vital interests or legally requiredis, or the consent of the training and further education is available, we disclose or transmit itData of apprentices and apprentices taking into account the legal requirements for third parties orsuch as authorities or in the area of ​​IT, office or comparable services. Publication activity : We process the data from our contact partners, inter-view partners and other persons who are the subject of our journalistic, editorial and journalisticare listed as well as related activities. In this context we refer to the validity ofProtection regulations of freedom of expression and press acc. Art. 85 GDPR in connection with the respectivenational laws. The processing serves the fulfillment of our order activities and also takes placeespecially based on the general interest in information and media offersinstead. 
    • Processed data types: inventory data (e.g. names, ad), payment data (e.g. bank details, invoices, payment history), contact details (e.g. email,Telephone numbers), contract data (e.g. subject of contract, term, customer category), usage data(e.g. visited websites, interest in content, access times), meta / communication data (e.g. deviceInformation, IP addresses). 
    • Data subjects: Interested parties, business andContractual partners, customers. 
    • Purposes of processing: Contractual servicesand service, contact requests and communication, office and organizational procedures, administration andAnswering inquiries, security measures. 
    • Legal basis: Verfulfillment of the contract and pre-contractual inquiries (Art. 6 Para. 1 Clause 1 lit. GDPR), legal obligation(Art. 6 Para. 1 S. 1 lit. GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. GDPR). Payment service provider In the context of contractual and other legal relationships,due to legal obligations or otherwise based on our legitimate interests, we offer theaffected people efficient and secure payment options and put in addition to banks andOther payment service providers (collectively “payment service providers”). The data processed by the payment service provider includes inventory data, such as the nameand the address, bank details such as account numbers or credit card numbers, passwords, TANs andChecksums as well as the contract, total and recipient-related information. The information is requirednecessary to carry out the transactions. However, the data entered is onlyprocessing service providers and stored with them. Ie we do not receive any account or credit cardrelated information, but only information with confirmation or negative information from thePayment. The payment service providers may send the data to credit bureaustransmitted. The purpose of this transmission is to verify identity and creditworthiness. We refer to theGeneral terms and conditions and the data protection information of the payment service providers. The terms and conditions and the data protection information of the respective apply to the payment transactionsPayment service providers, which can be called up within the respective websites or transaction applicationsare. We also refer to these for further information and assertion of revocation,Information and other data subject rights. 
    • Processed data types: inventory data (e.g. names,Addresses), payment data (e.g. bank details, invoices, payment history), contract data (e.g.Subject matter of the contract, term, customer category), usage data (e.g. visited websites, interest inContent, access times), meta / communication data (e.g. device information, IP addresses). 
    • Data subjects: customers, prospects. 
    • Purposes of saleswork: contractual services. 
    • legal basis: contractfulfillment of the contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. GDPR), legitimate interests (Art. 61 sentence 1 lit. f. GDPR). Services and service providers used: 
  • PayPal: payment services and solutions (e.g. PayPal,PayPal Plus, Braintree); Service provider: PayPal (Europe) S.à rl et Cie, SCA, 22-24 Boulevard Royal, L-2449Luxembourg; Website: 
  • Processed data types: content data (e.g. text input,Photographs, videos), usage data (e.g. visited websites, interest in content, access times), meta /Communication data (e.g. device information, IP addresses). 
  • Affected persons: users (e.g. website visitors, users of online services). 
  • Legal basis: legitimate interests (Art. 6 Para. 1 S. 1 lit. GDPR). 

Blogs and publishers media 

We use blogs or comparable means of online communication and publishing.cation (hereinafter “publication medium”). The reader’s data is used for the purposes of publicationmediums only processed insofar as it is for its representation and communication between authorsand readers or for security reasons. For the rest, we refer to the informationto process the visitors to our publication medium in the context of this data protection notice. 

Comments and Posts : When users add comments or other posts your IP addresses can be saved based on our legitimate interests. Theis done for our security if someone leaves illegal content in comments and posts(Insults, prohibited political propaganda, etc.). In this case, we can even commentor contribution and are therefore interested in the identity of the author. 

Furthermore, we reserve the right, based on our legitimate interests, to provide the information of theto process spam detection. 

We reserve the same legal basis, in the case of surveys the users’ IP addressessave for their duration and use cookies to avoid multiple votes. 

The information provided in the context of the comments and contributions, any contactas well as website information as well as the content information will be kept by us until the objectionUser permanently saved. 

Profile pictures of Gravatar : We use within our online offer and especially especially the Gravatar service on the blog. 

Gravatar is a service where users log in and profile pictures and their email addressescan submit. If users with the respective email address on other online presences (especially in blogs) Posts or comments can leave their profile pictures next to the posts orComments. For this purpose, the email address provided by the users to Gravatartransmitted in encrypted form to check whether a profile is saved for it. This is the sole purpose of theSubmission of the email address. It will not be used for other purposes, but will be deleted afterwards. 

Gravatar is used on the basis of our legitimate interests, since we useGravatar offer post and comment authors the opportunity to post their posts with a profile pictureto personalize. 

By displaying the images, Gravatar finds out the IP address of the user, as this is for oneCommunication between a browser and an online service is necessary. 

If users do not want a user image linked to their Gravatar email addressappears in the comments, you should use an email address to comment, which is not forGravatar is deposited. We also point out that it is also possible to be anonymous or none at allUse email address if users do not want their own email address to Gravataris sent. Users can completely prevent the transfer of data by using our com-Do not use the mentoring system. 

  • Processed data types: inventory data (e.g. names,Addresses), contact details (e.g. email, telephone numbers), content data (e.g. text input, photographs,Videos), usage data (e.g. visited websites, interest in content, access times), meta / communicationnication data (e.g. device information, IP addresses). 
  • Affected persons: Users (e.g. website visitors, users of online services). 
  • Purposes of processing: Contractual services and service, feedback (e.g. collecting feedback via online formlar), security measures, administration and answering of inquiries, provision of our on-Line offerings and user-friendliness. 
  • Legal basis: Fulfillment of contractand pre-contractual inquiries (Art. 6 Para. 1 Clause 1 lit. GDPR), legitimate interests (Art. 6 Para. 1 Clause 1lit. f. GDPR), consent (Art. 6 Para. 1 S. 1 lit. a GDPR), protection of vital interests (Art. 61 sentence 1 lit. d. GDPR). 

Contacting 

When contacting us (e.g. via contact form, email, telephone or via social mediadien) the information of the requesting person is processed, insofar as this is to answer the contactinquiries and any requested measures is required. 

Answering contact inquiries in the context of contractual or pre-contractual relationshipsto fulfill our contractual obligations or to answer (pre) contractual requestsask and otherwise based on the legitimate interests in answering the inquiries. 

  • Processed data types: inventory data (e.g. names, addressessen), contact details (e.g. email, telephone numbers), content data (e.g. text input, photographs, videos),Usage data (e.g. visited websites, interest in content, access times), meta / communication dataten (e.g. device information, IP addresses). 
  • Affected persons: Communica-tionpartner. 
  • Purposes of processing: contact requests and communication. 
  • Legal basis: Contract fulfillment and pre-contractual inquiries (Art. 6 para. 1S. 1 lit. b. GDPR), legitimate interests (Art. 6 Para. 1 Clause 1 lit. GDPR). 

Newsletter and broad communication 

We send newsletters, emails and other electronicNotifications (hereinafter “newsletter”) only with the consent of the recipient or a statutorypermission. Insofar as the content of a newsletter is specifically described they are decisive for the consent of the users. Our newsletters also contain informationmations about our services and us. 

To subscribe to our newsletters, it is generally sufficient if you enter your email addressspecify. However, we can ask you for a name in order to be addressed personally in the newsletter, orto provide further information if this is necessary for the purposes of the newsletter. 

Double opt-in procedure: The registration for our newsletter is basicallyLich in a so-called double opt-in process. Ie you will receive an email after registrationyou will be asked to confirm your registration. This confirmation is necessary for yourselfno one can register with someone else’s email address. The registrations for the newsletter arelogged in order to be able to demonstrate the registration process in accordance with the legal requirements.This includes storing the time of registration and confirmation as well as the IP address. Just-the changes to your data stored with the shipping service provider are logged. 

Deletion and restriction of processing: We can remove theEmail addresses up to three years based on our legitimate interests before we save themdelete in order to be able to prove a previously given consent. The processing of this data willlimited to the purpose of a possible defense against claims. An individual request for cancellationis possible at any time, provided that the previous consent is confirmed. In case ofWe reserve the obligation to permanently observe contradictions in the storage of the email adfor this purpose alone in a blacklist. 

The logging of the registration process is based on our legitimate interestsFor the purpose of proving its proper operation. As far as we have a service provider with the shippingof emails, this is done on the basis of our legitimate interests in an efficient andsecure shipping system. 

Notes on legal bases: The newsletter is sent on the basisa consent of the recipient or, if consent is not required, on the basis of ourlegitimate interests in direct marketing, if and insofar as this is legal, e.g. in the case of existingcustomer acquisition is allowed. Insofar as we commission a service provider to send emails,this is done on the basis of our legitimate interests. The registration procedure is on theRecorded based on our legitimate interests to demonstrate that it is in accordancewas implemented with the law. 

Contents: Information about us, our services, promotions and offers. 

Analysis and success measurement : The newsletters contain a so-called “web-basedacon “, that is, a pixel-sized file that, when opening the newsletter from our server, or, if weuse a shipping service provider whose server is accessed. As part of this retrievalFirst of all technical information, such as information about the browser and your system, as well as your IPAddress and time of access. 

This information is used for the technical improvement of our newsletter based on the technicalData or the target groups and their reading behavior based on their retrieval locations (which are based on the IP addresscan be determined) or the access times used. This analysis also includes determining whether theNewsletters are opened, when they are opened and which links are clicked. This informationFor technical reasons, it can be assigned to the individual newsletter recipients. Itis, however, neither our aim nor, if used, that of the shipping service provider, individual usersobserve. Rather, the evaluations help us to recognize the reading habits of our users.and adapt our content to them or different content according to our interestsTo send users. 

The evaluation of the newsletter and the success measurement take place, subject to an expressUser consent, based on our legitimate interests, for the purpose of using a userfriendly and secure newsletter system, which serves both our business interests,as well as the expectations of the users. 

A separate revocation of the success measurement is unfortunately not possible, in this case the wholeNewsletter subscription canceled or must be contradicted. 

  • Processed data types: inventory data (e.g. names, ad), contact details (e.g. email, telephone numbers), meta / communication data (e.g. device information mations, IP addresses), usage data (e.g. visited websites, interest in content, access times). 
  • Data subjects: Communication partners. 
  • Purposes ofProcessing: direct marketing (e.g. by email or post). 
  • were: consent (Art. 6 para. 1 sentence 1 lit. a GDPR), legitimate interests (Art. 6 para. 1 sentence 1 lit. f.GDPR). 
  • Opposition option (opt-out): You can receive ourUnsubscribe from newsletters at any time, i.e. revoke your consent or object to further receipt.chen. You will find a link to cancel the newsletter either at the end of each newsletter orcan otherwise use one of the contact options given above, preferably e-mail. 

Commercial communication via email, post, fax or telephone 

Wework personal data for the purposes of promotional communication, such as through various channelsE-mail, telephone, post or fax, for example, can take place in accordance with the legal requirements. 

The recipients have the right to revoke consent given at any time or to give advertisingTo object to communication at any time. 

After revocation or objection, we can provide the data required to prove consentSave up to three years based on our legitimate interests before we delete them. The Ver-Processing of this data is limited to the purpose of a possible defense against claims. An indi-A vidual request for deletion is possible at any time, provided that there is previous consentis confirmed. 

  • Processed data types: inventory data (e.g. names, ad), contact details (e.g. email, telephone numbers). 
  • Affected persons: Communication partner. 
  • Purposes of processing: direct marketing (e.g. byEmail or by post). 
  • Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. aGDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. GDPR). 

Online branding 

We process personal data for the purposes of online marketing, including in particularin particular the marketing of advertising space or the presentation of advertising and other content (additionalcollectively referred to as “content”) based on the potential interests of users and the measurement of theirEffectiveness may drop. 

For these purposes, so-called user profiles are created and stored in a file (so-called “cookie”)stored or used similar methods by means of which the presentation of the aforementioned contentrelevant information about the user is stored. For example, viewed content,searched websites, online networks used, but also communication partners and technical information,such as the browser used, the computer system used and information on times of use.If users have consented to the collection of their location data, this can also be processedthe. 

The IP addresses of the users are also saved. However, we use available onesIP masking process (ie, pseudonymization by shortening the IP address) to protect users. -Normally, no clear user data (such as e-mail adnames or names) but pseudonyms. Ie, as well as the providers of online marketingprocedures do not know the actual identity of the user, but only those saved in their profilesInformation. 

The information in the profiles is usually saved in the cookies or using similar processes.saves. These cookies can later be used on other websites that use the same online marketinguse procedures, read them out and analyze them for the purpose of displaying content as well asdata is added and stored on the server of the online marketing process provider. 

In exceptional cases, clear data can be assigned to the profiles. That is the case when the usersFor example, are members of a social network whose online marketing process we use and thatNetwork connects the profiles of the users with the aforementioned information. We ask you to notethat users have additional agreements with the providers, e.g. through consent in the context of registration,can meet. 

We generally only have access to summarized information about the success of ourAdvertisements. However, as part of so-called conversion measurements, we can check which of ourOnline marketing processes have led to a so-called conversion, ie e.g. to a contractend with us. The conversion measurement is only used to analyze the success of our marketing measures Page 10 men used. 

Unless otherwise stated, we ask you to assume that the cookies used for onePeriod of two years. 

Notes on legal bases: If we ask the users for their consent inask the use of third-party providers, the legal basis for the processing of data is consent.Otherwise, the data of the user based on our legitimate interests (ie interest inefficient, economical and recipient-friendly services) processed. In this contextwe would also like to refer you to the information on the use of cookies in this privacy policypoint out. 

Facebook pixel : With the help of the Facebook pixel, it is possible for Facebook to do thatVisitors to our online offer as a target group for the display of advertisements (so-called “FacebookAds ”). Accordingly, we use the Facebook pixel to display the ones we have switchedFacebook Ads only for such users on Facebook and within the services of those cooperating with Facebookpartner (so-called “Audience Network” https://www.facebook.com/audiencenetwork/ ) which is also an interest inhave shown our online offer or the specific characteristics (e.g. interest in certain topicsor products that can be seen from the websites visited) that we have on Facebooktransmit (so-called “Custom Audiences”). With the help of the Facebook pixel we also want toensure that our Facebook ads correspond to the potential interest of the users and are not annoyingAct. With the help of the Facebook pixel, we can also determine the effectiveness of Facebook advertisementsUnderstand for statistical and market research purposes by seeing if users are after the clickwere forwarded to a Facebook advertisement on our website (so-called “conversion measurementsung “). 

  • Processed data types: usage data (e.g. visitedWebsites, interest in content, access times), meta / communication data (e.g. device information(IP addresses), location data (data indicating the location of an end user’s device). 
  • Data subjects: users (e.g. website visitors, users of online services),Interested parties. 
  • Purposes of processing: tracking (e.g. interests / behavioralpulled profiling, use of cookies), remarketing, visit action evaluation, interest-based andbehavioral marketing, profiling (creating user profiles), conversion measurement (measurement ofEffectiveness of marketing measures), range measurement (e.g. access statistics, recognition again)returning visitor), target group formation (determination of target groups relevant for marketing purposesor other output of content), cross-device tracking (cross-device processing of userdata for marketing purposes). 
  • Security measures: IP masking (pseudonymizedIP address). 
  • Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. aGDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. GDPR). 
  • keit (opt-out): We refer to the data protection information of the respective provider and theOpposition options given to providers (so-called “opt-out”). Unless there is an explicit opt-out optionon the one hand, there is the possibility that you can set cookies in the settings of yourTurn off browser. However, this may restrict the functions of our online offer.We therefore also recommend the following opt-out options, which summarize eachTerritories are offered:a) Europe: https://www.youradchoices.ca/choices .c) USA: https: //optout.aboutads.info . 

Services and service providers used: 

  • GoogleAdsense with personalized ads: We use the Google Adsense service with personalizedten advertisements, with the help of which advertisements are displayed within our online offer and wereceive remuneration for their display or other use. ; Service provider: Google IrelandLimited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 AmphitheaterParkway, Mountain View, CA 94043, USA; Website: https://marketingplatform.google.com ; Data protection declaration: https://policies.google.com/privacy ; Privacy ShieldData protection level when processing data in the USA): https: //www.privacyshield.gov / participant? id = a2zt000000001L5AAI & amp; status = Active . 
  • Google Adsense withnon-personalized ads: We use the Google Adsense service with non-personalizedten advertisements, with the help of which advertisements are displayed within our online offer and wereceive remuneration for their display or other use. ; Service provider: Google IrelandLimited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 AmphitheaterParkway, Mountain View, CA 94043, USA; Website: https://marketingplatform.google.com ; Data protection declaration: https://policies.google.com/privacy ; Privacy Shield (warrantylevel of data protection when processing data in the USA): https://www.privacyshield.gov/participant? id = a2zt000000001L5AAI & amp; status = Active . 
    • Amazon partner-program: Amazon – Affiliate Program – Amazon and the Amazon logo are trademarksfrom Amazon.com, Inc. or one of its affiliates. Service provider: Amazon Europe CoreS.à.rl, Amazon EU S.à.rl, Amazon Services Europe S.à.rl and Amazon Media EU S.à.rl, allfour located at 38, avenue John F. Kennedy, L-1855 Luxembourg, and Amazon Instant Video GermanyGmbH, Domagkstr. 28, 80807 Munich (together “Amazon Europe”), parent company: Amazon.com, Inc., 2021 Seventh Ave, Seattle, Washington 98121, USA .; Website: https://www.amazon.de ; Data protection declaration: https://www.amazon.de/gp/help / customer / display.html? nodeId = 201909010 ; Privacy Shield (guarantee of data protection levelwhen processing data in the USA): https://www.privacyshield.gov/partici-pant? id = a2zt0000000TOWQAA4 & amp; status = Active . Presence in socialNetworking (Social Media) We maintain online presences within social networks andprocess user data in this context in order to communicate with the users active there orto offer information about us. We would like to point out that this involves data of users outside the European Unioncan be processed. This can result in risks for the user because, for example,setting the rights of users could be difficult. With regard to US providers operating under the privateWe are certified cy-Shield or offer comparable guarantees of a secure level of data protectionthat they are committed to complying with EU data protection standards. Furthermore, the data of users within social networks is usually used for market research andAdvertising purposes processed. For example, based on usage behavior and the resulting inter-eat the user usage profiles are created. The usage profiles can in turn be usedFor example, to place advertisements inside and outside the networks that are believed to be of interestof users. For these purposes, cookies are usually placed on the user’s computer.stores in which the usage behavior and interests of the users are stored. Furthermore,Data is also stored in the usage profiles regardless of the devices used by the users(especially if the users are members of the respective platforms and logged in to themare). For a detailed description of the respective processing forms and the possible contradictionsWe refer (opt-out) to the data protection declarations and information provided by the respective operatorNetworks. We also point out in the event of requests for information and the assertion of data subject rightspoints out that these can be most effectively asserted by the providers. Only the providers Page 13 each have access to the data of the user and can take appropriate measures andProvide information. If you still need help, you can contact us. 
    • Processed data types: inventory data (e.g. names, addressessen), contact details (e.g. email, telephone numbers), content data (e.g. text input, photographs, videos),Usage data (e.g. visited websites, interest in content, access times), meta / communicationdata (e.g. device information, IP addresses). 
    • Affected persons: users(e.g. website visitors, users of online services). 
    • Purposes of processing: Contact inquiries and communication, tracking (e.g. interest / behavior-related profiling, usageof cookies), remarketing. 
    • Legal basis: Legitimate interests (Art. 61 sentence 1 lit. f. GDPR). Services and service providers used: 
  • Instagram: social network; Service provider: Instagram Inc.,1601 Willow Road, Menlo Park, CA, 94025, USA; Website: https://www.linkedin.com ;Data protection declaration: https://about.pinterest.com/de/privacy-policy . 

Plugins and embedded functions as well as content 

We bind in our onlineoffer functional and content elements from the servers of their respective providers (hereinafterreferred to as “third party providers”). It can be, for example, graphics, videos orAct social media buttons and posts (hereinafter referred to as “content”). 

The integration always presupposes that the third party providers of this content change the IP address of the user.work because without the IP address they could not send the content to their browser. The IP address isnecessary for the presentation of this content or functions. We strive to only provide such contentto use, whose respective providers use the IP address only to deliver the content.Third-party providers can also use so-called pixel tags (invisible graphics, also known as “web beacons”).net) for statistical or marketing purposes. The “pixel tags” can provide information such asthe visitor traffic on the pages of this website are evaluated. The pseudonymous informationcan also be stored in cookies on the user’s device and, among other things, technicalInformation about the browser and the operating system, referring websites, time of visit andcontain further information on the use of our online offer as well as with such informationother sources. 

Notes on legal bases: If we ask the users for their consent inask the use of third-party providers, the legal basis for the processing of data is consent.Otherwise, the data of the user based on our legitimate interests (ie interest inefficient, economical and recipient-friendly services) processed. In this contextwe would also like to refer you to the information on the use of cookies in this privacy policypoint out. 

  • Processed data types: usage data (e.g. visitedWebsites, interest in content, access times), meta / communication data (e.g. device information,IP addresses), contact details (e.g. email, telephone numbers), content data (e.g. text input, photographs,Videos). 
  • Affected persons: users (e.g. website visitors, users of online Page 14 line services), communication partner. 
  • Purposes of processing: provisionof our online offer and user-friendliness, contact requests and communication, direct marketing(e.g. by email or post), tracking (e.g. interest / behavioral profiling, use ofCookies), interest-based and behavioral marketing, profiling (creating user profiles). 
  • Legal basis: consent (Art. 6 Para. 1 S. 1 lit. a GDPR), entitled partiesressen (Art. 6 Para. 1 S. 1 lit. GDPR). 

Services and service providers used: 

  • Instagram plugins and content: InstagramPlugins and content – This can include, for example, content such as images, videos or texts and buttons,with which users can share content from this online offering within Instagram. Service provider: https://www.instagram.com , Instagram Inc.,1601 Willow Road, Menlo Park, CA, 94025, USA; Website: Rights of the data subjects You are the data subject after theGDPR various rights, which arise in particular from Art. 15 to 18 and 21 GDPR: Right to object: You have the right, for reasons that arise from your particularSituation arise at any time against the processing of your personal databased on Art. 6 Para. 1 lit. e or f GDPR occurs to file an objection; this also applies to an onProfiling supported by these provisions. Will the personal data concerning you be processedIn order to conduct direct advertising, you have the right to object to the processing at any timeinsert your personal data for the purpose of such advertising; this is also validfor profiling, insofar as it is related to such direct advertising. WiRight to call for consent: You have the right to revoke your consent at any time.Call. Right to information: You have the right to receive confirmationdemand whether the data in question are processed and for information about this data and othersInformation and copy of the data in accordance with the legal requirements. Right toCorrection: You have the right, according to the legal requirements, to completeto request the data concerning you or to have the incorrect data concerning you corrected. Right to erasure and restriction of processing: Giving the legal requirements the right to request that the data in question be deleted immediatelyor, alternatively, a restriction of the processing of theRequest data. Right to data portability: You have the right to requestrelevant data that you have provided to us in accordance with the legal requirements in a structured Page 15 to receive the current, common and machine-readable format or to transmit it to anotherTo request responsible persons. Complaint to supervisory authority: You also havein accordance with the legal requirements, the right to contact a supervisory authority, especially in theMember State of your habitual residence, your place of work or the place of the alleged infringementlodge a complaint if you believe that the processing of the personal datarelated data violates the GDPR. Definition of terms This section gives you an overview of the inTerms used in this data protection declaration. Many of the terms are taken from the lawand especially defined in Art. 4 GDPR. The legal definitions are binding. The successorthe explanations, on the other hand, are primarily intended to aid understanding. The terms are sorted alphabeticallyanimals. Affiliate tracking: As part of the affiliate trackingLinks that help the linking website users to websites with product orrefer to other offers, logged. The operators of the linked websites can do oneReceive commission if users follow these so-called affiliate links and then the offersperceive (e.g. buy goods or use services). For this it is necessarythat the providers can track whether users who are interested in certain offers, thesethen notice at the instigation of the affiliate links. Therefore, it is for functionalityAffiliate links require that they be supplemented by certain values ​​that are part of the linkor otherwise stored, e.g. in a cookie. The values ​​include in particularthe home website (referrer), the time, an online identifier of the operator of the website on whichthe affiliate link was located, an online identifier of the respective offer, an online identifier of theUser as well as tracking-specific values, such as, for example, advertising material ID, partner ID and categorystanchions. Visit action evaluation: “Visit action evaluation” (English”Conversion Tracking”) describes a procedure with which the effectiveness of marketing measurescan be determined. For this purpose, a cookie is usually placed on the users’ devices within theWebsites on which the marketing measures take place are saved and then again on the target websiteaccessed. For example, we can use this information to see whether we have posted on other websitesAds were successful). Cross-Device Tracking: The Cross-Device Trackingis a form of tracking in which behavior and interests information of users across devicesare recorded in so-called profiles by assigning an online identifier to the users. Herebythe user information can be independent of the browsers or devices used (e.g. mobile phonesor desktop computers) are usually analyzed for marketing purposes. The online identifier is atMost providers do not link to clear data such as names, postal addresses or email addresses. IP masking: “IP masking” is a method in which the last oneOctet, ie the last two digits of an IP address, is deleted so that the IP address is no longer thecan serve to uniquely identify a person. IP masking is therefore a means of pseudonymProcessing processes, especially in online marketing Interest-basedand behavioral marketing: From interest and / or behavioral marketingone speaks when potential interests of users in advertisements and other content are as accurate as possiblebe predetermined. This is done on the basis of information about their previous behavior (e.g. visitingcertain websites and lingering on them, buying behavior or interacting with other users) whobe saved in a so-called profile. Cookies are generally used for these purposes.Conversion measurement: Conversion measurement is a procedure with which theEffectiveness of marketing measures can be determined. As a rule, a cookie is openedthe devices of the users within the websites on which the marketing measures take placeand then accessed again on the target website. For example, we can see whether that ofads served to us on other websites were successful. Person-relatedData: “Personal data” is all information that relates to an identified orrefer to an identifiable natural person (hereinafter referred to as “data subject”); one becomes identifiableNatural person viewed directly or indirectly, in particular by means of assignment to an identifier such asa name, an identification number, location data, an online identifier (e.g. cookie) orone or more special characteristics can be identified that express the physical, Page 16 physiological, genetic, psychological, economic, cultural or social identity of this naturalperson. Profiling: “Profiling” means any kind of automatedProcessing of personal data refers to the fact that this personal dataused to identify certain personal aspects related to a natural person (depending onType of profiling includes information regarding age, gender, location data andMovement data, interaction with websites and their content, shopping behavior, social interactionswith other people) to analyze, evaluate or to predict them (e.g. the interests incertain content or products, the click behavior on a website or the location). ToCookies and web beacons are often used for profiling. reach-measurement: The range measurement (also known as web analytics) is used to evaluate theVisitor flows of an online offer and can determine the behavior or interests of visitors in certainInclude information such as website content. With the help of the range analysis, webSite owners, for example, recognize when visitors visit their website and what content they are interested ininterested. This enables them, for example, to better adapt the content of the website to the needs of their visitorsto adjust. Pseudonymous cookies and web beacons are often used for range analysisused to recognize returning visitors and thus more precise analyzes for the use of an onlineto receive offers. Remarketing: From “remarketing” or “retargeting”one speaks when, for example, for advertising purposes it is noted which products a user is interested inInterested in the website to the user on other websites to these products, for example in advertisementsrecall. Tracking: One speaks of “tracking” when the behavior ofCan be traced across multiple online offers. As a rule, are consideredon the online offers used behavior and interest information in cookies or on the servers ofStored providers of tracking technologies (so-called profiling). This information canfinally used, for example, to show users advertisements that are likely to be advertisedInterests. Responsible: As “responsible”, thenatural or legal person, public authority, agency or other body working alone or together withdecides on the purposes and means of processing personal data,net. Processing: “Processing” is everyone with or without help automatedProcess executed process or any such series of processes in connection with personalData. The term goes far and encompasses practically every handling of data, be it collecting thatEvaluate, save, transmit or delete. Target group formation: One speaks of target group formation (or “custom audiences”) when target groups for advertisingcke, e.g. display of advertisements. For example, based on the interest of oneUsers of certain products or topics on the Internet can be concluded that this userfor advertisements for similar products or the online shop where they viewed the products,Interested. One speaks of “Lookalike Audiences” (or similar target groups) if the assuitably rated content is displayed to users whose profiles or interests are believed to beCorrespond to users for whom the profiles were created. For the purpose of creating custom audiencesand Lookalike Audiences generally use cookies and web beacons. 
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